Video content has grown in popularity in recent years, spanning various social media platforms such as Facebook. Brands have long recognized the benefit in this medium, with video marketing an ever-growing trend.
Here’s why it’s really taken off, and how to make the most of video practices in digital campaigns. In a nutshell, SEO Sydney techniques are crucial to getting ahead of the crowd, especially with millions of minutes of video competition uploaded every second.
- We remember visuals more than words
It’s fact that humans find visuals more engaging, since the idea is usually obvious, whereas with words (in English, at least) we need to comprehend a few to get the picture. It takes longer to commit words to memory, and images are more engaging than a chunk of text. This is why videos have become an essential in marketing.
- Optimizing videos for keyword search
More and more videos are being returned in Google search result. Like with text and image listings, your video won’t be getting much traffic unless you underpin it with successful keywords. Do this by looking at the numbers…
What phrase variations (regarding your subject) are being searched more frequently than others? Keywords with 1,000 to 10,000 monthly searches are generally a good choice. Also consider your competition. How many other listings in your domain are using your chosen order of words? For example, ‘cafes in Leura’ versus ‘Leura cafes’.
- Creating a story
More times than not there’s a hidden agenda to a video, whether it’s a sale, optimizing a web page for search engine rankings, or some other goal of the enterprise. But you won’t be all that appealing to viewers if this is blatantly the focus of what they’re watching.
Like with written content, get inventive and come up with material that’s relevant, entertaining and enlightening for the target audience. Create a story that evokes desire and intrigue.
Ask curious questions and use teasers within the first 10 seconds to capture and hold their attention. After all, one fifth of viewers click away from the video in this time. Give them a compelling reason to stay, whether it’s something to laugh at, learn, or be inspired by.
- Optimizing metadata
Tags, filenames, annotations and captions are all ways to communicate what your video is about to both viewers and search engines. Pop in detailed attributes of images and footage. You can use these to insert keywords, which of course, are integral to SEO Sydney.
A search engine uses tags to understand the content and context of a video, so it’s important to make these as closely related as possible. Irrelevant tags and generic file names won’t be doing any favors to your post’s rank nor organic traffic.
- Categorize it
Once uploaded, Youtube is fond of the user choosing a category in which the video belongs. This is helps it comprehend the subject matter and context of the material.
So, just tick a box? Put some thought into this. Take the opportunity to choose ‘keyword-rich categories’ for your YouTube channel to not only enriches search engine ranks, but also a user’s idea about your video’s topics.
- Caption it
As mentioned above, you should take every opportunity you can to insert text, since this is where the real value is at for Google. The more text the better in the eyes of the search engine. You can use captions to insert video transcriptions, provide detailed background info, and link to your web page.
You may also include links, brief side-notes, and prompts to action in annotations, which are pieces of text that appear over the video clip itself.